Communication problem
Everyday, more and more young students in the UAE are taking up the habit of smoking. This is extremely harmful for their health as they are going through their
growing stages.
Target group
Emirati males (ages 12-18)
Insight
Emirati youth care deeply about their nation and fear to fail their country.
Big Idea
اقوى لإماراتنا
Solution
A campaign that will encourage young Emiratis to not take up/quit smoking by focusing on their love and devotion for their country.
Social Media Campaign
Instagram
AMBIENT ADVERTISING
AR BILLBOARD
